Andrew Golden's profile

D&AD 2013 - 4seven Ident

Andrew Golden
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4seven Ident
 
Produced for the D&AD Student Awards 2013. Entrants were challenged to produce a new ident for Channel 4's new venture  4seven, a TV channel whose schedule was dictated by social media trends and buzz.
 
I looked at Channel 4's core brand value - innovation. They aim to reinvent the way we are entertained, and reinvent 'The Box'. So I took this literally, illustrating and animating the above 24 second piece.
 
Music: Half Painted Sky by Ismism

 
D&AD student Awards vector social media broadcast Ident Channel four twitter futurist modern digital cartoon
D&AD student Awards vector social media broadcast Ident Channel four twitter futurist modern digital cartoon
D&AD student Awards vector social media broadcast Ident Channel four twitter futurist modern digital cartoon
D&AD student Awards vector social media broadcast Ident Channel four twitter futurist modern digital cartoon
 
 
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D&AD student Awards vector social media broadcast Ident Channel four twitter futurist modern digital cartoon
D&AD 2013 - 4seven Ident
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Andrew Golden's profile

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Andrew Golden's profile
London, United Kingdom

D&AD 2013 - 4seven Ident

D&AD 2013 Student Awards entry to produce an ident for Channel 4seven. My entry focused on the brand value of innovation, morphing and reinventin Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives